When the idea of registering Dupas as a brand struck, I had a local revolution in mind. With disciplined progression, I have utmost faith that we, together, will realize the dream set with the incorporation of Dupas back in 2003.
Pakistan has generally displayed a xenocentric approach in various aspects of its culture. One of those things is the local brand. With Dupas, I hope to regain customer confidence in their locally manufactured products that adhere to international standards and quality. Keeping the financial statistics and demographics of Pakistan in mind, Dupas offers affordable luxury through the perfect blend of economy and efficacy. I understand that I am responsible to act in the best interest of our stakeholders. For my customers, I ensure value. For my employees, I encourage a culture that fosters innovation, growth, discipline, gender equality and a safe working facility. For the environment, the entire processes of the supply chain that bring our products to the shelf are environment friendly.
Our goals are aligned with the Sustainable Development Goals (SDGs) set out by the United Nations, and Dupas covers the following goals:

1.  Good health & Well-being
2.  Gender equality
3.  Decent work and economic growth
4.  Industry innovation and infrastructure
5.  Responsible consumption and production